05 · Outdoor apparel
Telling product stories through color and craft.
I owned ExOfficio's bi-annual sales workbook from start to finish: casting talent, art directing and shooting in studio, retouching, and designing the book.
I created the direct mail catalog, building color and craftsmanship stories that brought depth to the product and what goes into making it.
I led location shoots for apparel and underwear, from talent sourcing and storytelling to on-set styling. The imagery ran across packaging, ecommerce, social, email, print, and in-store.
Results
6 channels
Packaging, ecommerce, social, email, print, and in-store
