02 · North America Stores · 2018 to 2025

Amazon North America Stores

Seasonal CampaignsPhoto and Video Art DirectionBrand IdentityProduction Leadership

Amazon Prime Day premium brands motion asset

Amazon Prime Day top brands motion asset

Scaling creative for Amazon's highest-stakes events.

Client

Amazon, North America Stores

Year

2018 to 2025

My role

Creative Director

360 campaign oversight

Photo and video art direction

Agency and in-house production oversight

The brief

Across 6 years at Amazon, I led creative for North America Stores' largest seasonal campaigns.

The work spanned concept, photo and video art direction, wireframes, and production oversight for thousands of assets, with reviews presented up to the VP level.

Amazon Off to College desk supplies motion asset

Amazon Off to College dorm essentials motion asset

Amazon Off to College dorm cleaning and kitchen motion asset

Amazon Off to College top picks motion asset

Holiday

I owned imagery ideation and creation for one of the year's most important retail events. From 2022 to 2024 I also served as Creative Design Lead, overseeing all photo and video production across agency and internal teams.

Back to School and Off to College

For Amazon's second highest OPS driver, BTS OTC, owned photo art direction and oversaw design for thousands of campaign assets.

Results

1000s

Assets per event, reviewed up to VP level